v2.0
Raj Pancholi

Raj Pancholi v2.0

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I build fast, accessible, beautiful UIs with code and clarity.

Explore My Journey

About Me

I’m Raj — a frontend developer with 2+ years of experience building scalable, responsive UIs using React, Next.js, and TypeScript. I began as a curious tinkerer, breaking and fixing things for fun, and transformed that energy into professional work with startups like ACKO and GNP News.

But I’m more than just a UI engineer — I’m a builder at heart. I love creating things from scratch, designing beautiful interfaces, experimenting with new tech, launching small businesses, and even building full automation systems for content and e-commerce. I’m equally passionate about storytelling, filmmaking, sound design, and exploring the world through travel and spiritual practices.

My skill set spans frontend architecture, performance optimization, CMS integration (Strapi, Contentful), SEO, and automation — from WordPress workflows to Google indexing and affiliate tools. Whether I’m designing a site, optimizing code, or crafting YouTube shorts, I bring a creative, curious, and hands-on approach to everything I do.

2+
Years Experience
Passion for Building & Creating
50+
Projects Built
5+
Years Volunteering

Experience

UI Consultant

GNP News

Jun 2025 – Present

Leading complete UI overhaul and SEO optimization for GNP News platform.

Key Features:

  • Built reusable UI components for story automation and news interface
  • Implemented structured schema, OG tags, and SEO metadata strategy
  • Integrated Lighthouse audits and performance best practices

UI Engineer

ACKO

Sep 2024 – May 2025

Owned and delivered major UI features and widget architecture at scale.

Key Features:

  • Owned most major widgets including RTO, Fastag, Challan, PUC, Health, Life, etc.
  • Developed responsive 'Quick Like' component with single markup for all devices
  • Built 15,000+ dynamic pages with automated rendering
  • Boosted business growth with 2.5L+ monthly leads using VAS tech stack

UI Engineer Intern

ACKO

Oct 2023 – Aug 2024

Focused on performance, CMS integration, and UI development.

Key Features:

  • Built ACKO Careers Page using Next.js 13 with 100% SEO & Performance scores
  • Integrated Strapi CMS for easy content updates by non-tech team
  • Enhanced and refactored Health & Life widgets UI with better code quality
  • Worked on both server-side and client-side rendering strategies

Frontend Developer

Freelance

2022 – Present

Built scalable UIs and full-stack solutions for global clients.

Key Features:

  • Developed [sowhatdesigns.com](https://www.sowhatdesigns.com) using Next.js 14 and Tailwind
  • Delivered production-ready website with clean UI/UX and blazing speed
  • Refactored legacy React codebases and optimized performance
  • Focused on fully responsive, pixel-perfect UI builds

Skills & Expertise

🖥️

Frontend Development

React.js
Next.js
JavaScript
TypeScript
HTML5
CSS3
Tailwind CSS
Bootstrap
Styled Components
SASS
⚙️

Tech Stack & Dev Tools

Node.js
REST API
Redux
Git
GitHub
Postman
Figma
Contentful CMS
Strapi CMS
🧠

Concepts & Architecture

State Management
Component-based Architecture
Responsive UI
Functional Programming
Web Performance Optimization
CI/CD
Core Web Vitals
React Testing Library
📈

SEO, CMS & Marketing

SEO (On-page & Technical)
Google Search Console
Google Indexing API
WordPress
Strapi
Meta Ads
Digital Marketing
Brand Building
Affiliate Marketing
🎬

Content Creation & Branding

YouTube Shorts
Instagram Reels
Filmmaking
Scriptwriting
Thumbnail Design
Creative Storytelling
Video Editing
Voiceovers
Brand Identity
🤝

Leadership & Collaboration

Cross-functional Teamwork
Designer Collaboration
Backend Engineer Coordination

Featured Work

ACKO Careers Page

ACKO Careers Page

Built from scratch using Next.js 13 and Tailwind CSS. Integrated Contentful CMS to enable hiring teams to update content without developer support—making it fully dynamic and scalable.

GNP News UI + SEO

GNP News UI + SEO

Led end-to-end revamp of a WordPress-based news platform. Integrated AMP for lightning-fast performance and implemented custom SEO workflows to boost discoverability on Google News.

Food Order App

Food Order App

React-based food ordering app with context-based state management, cart functionality, login simulation, and advanced filters—showcasing clean architecture and reusability.

Movie Ticket Booking

Movie Ticket Booking

Dynamic seat booking experience with mouse-driven, multi-directional selection logic and responsive UI. Includes right-click-based selection, hover animations, and offline game integration.

Beyond Code

🌿

Art of Living Volunteer

Since 2020, supporting transformation through meditation & Sudarshan Kriya™.

🎬

Creative Expression

Filmmaking, storytelling, acting, and content creation are part of my soul.

🎸

Musical Vibes

I find peace and energy in playing musical instruments — it’s my go-to escape.

🛠️

DIY Creator

Love crafting and repairing things — from electronics to home projects, I enjoy making stuff with my hands.

🧘‍♂️

Journey of Self-Discovery

Through yoga, service, and reflection, I'm learning to lead a balanced and meaningful life.

Youtube Section

🎬

Short Films

Suspenseful and strange — visual stories born straight from my imagination.

Watch Now
📚

Mythological Series

Bringing Indian epics like Mahabharata and Ramayana into a modern, visual form.

Coming Soon

Inspired by

"Work hard until your signature becomes an autograph."

— Dr. A.P.J. Abdul Kalam

Things I Love

🎬Filmmaking
🎹Music
👊Meditation
✈️Travel
📖Mythology
🛠️DIY & Repairs
🎥Content Creation
📸Photography
🎤Storytelling
🎭Acting
🧘‍♂️Spirituality

Let's Connect

Feel free to reach out for collaborations, conversations, or a coffee (or tea). I'm always excited to discuss technology, startups, digital marketing, meditation, or any interesting ideas.

Send a Message

Email

Best way to reach me for professional inquiries or collaborations.

LinkedIn

Connect with me professionally and see my latest updates.

Open to Opportunities

Consulting projects, speaking engagements, Art of Living workshops, or just interesting conversations about tech and life.